Privacy Policy

El Trombone ("we," "us," or "our") operates the website at https://eltrombone.com. This Privacy Policy describes how we collect, use, and share your personal information when you visit our website, place an order, or contact us through our forms.

By using our website, you agree to the collection and use of information as described here. If you do not agree, please do not use the website.

Information We Collect

Information You Provide

When you fill out a form, sign up for our email list, or place a merchandise order, you may provide:

• Name
• Email address
• Phone number
• Shipping address (for merchandise orders)
• Message content
• Payment information (processed by Stripe, not stored on our servers)

You choose what information to provide. We only collect what you submit.

Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies:

• IP address (used to determine approximate geographic location)
• Browser type and version
• Device type and operating system
• Pages visited and time spent on each page
• Referring website or search terms that brought you here
• Date and time of your visit

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide requested services
• Process and ship merchandise orders
• Send you a confirmation when you submit a form or place an order
• Send you marketing emails if you have opted in (you can unsubscribe at any time)
• Analyze how visitors use our website so we can improve it
• Maintain the security and performance of our website

Cookies and Tracking Technologies

Cookies are small text files stored on your device when you visit a website. We use cookies and similar technologies for the purposes described below.

Necessary Cookies

These cookies are required for our website to function properly. They include security cookies from our hosting provider (Cloudflare) and cookies that store your cookie preferences. You cannot opt out of these.

Analytics Cookies

We use Google Analytics (GA4) to understand how visitors interact with our website. Google Analytics uses first-party cookies (_ga and _ga_*) that expire after 2 years. These cookies collect information such as pages visited, time on site, and how you arrived at our website. This data is aggregated and does not personally identify you.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that blocking cookies may affect your experience on our website.

Consent Records

When you opt in to receive marketing emails through our forms, we record the following information:

• The date and time you gave consent
• Which types of communication you consented to
• The version of the consent language you agreed to
• The page on which you submitted the form

We retain these consent records for 5 years to demonstrate compliance with applicable laws, even if you later unsubscribe.

Who We Share Your Information With

We share your information with the following service providers who help us operate our website and business:

• Cloudflare: Website hosting, content delivery, and security. Privacy Policy.
• Google Analytics: Website traffic analysis. Privacy Policy.
• Resend: Transactional email delivery (form and order confirmations). Privacy Policy.
• Brevo: Email marketing and subscriber management. Privacy Policy.
• Sanity: Content management system. Privacy Policy.
• Stripe: Payment processing. Payment information is processed directly by Stripe and is not stored on our servers. Privacy Policy.

We do not sell your personal information, and we do not share it with advertising platforms for cross-context behavioral advertising.

How Long We Keep Your Information

We retain your information only as long as necessary for the purposes described above:

• Form submissions and orders: 24 months after your inquiry or order is resolved, then deleted (except records we must keep for tax or legal purposes).
• Email marketing subscribers: For the duration of subscription plus 30 days. Inactive subscribers (no engagement for 24 months) are removed.
• Analytics data: Google Analytics event-level data is retained for 14 months. Aggregated reports are retained indefinitely.
• Server logs: Retained by our hosting provider (Cloudflare) per their data retention policy.
• Transactional email records: Email delivery logs are retained for 30 days by our email provider.
• Consent records: Records of your consent preferences are retained for 5 years for compliance purposes.

Your Rights and Choices

You have the following rights regarding your personal information:

• Access: You can request to know what personal information we have about you.
• Deletion: You can request that we delete your personal information.
• Correction: You can request that we correct inaccurate information.
• Unsubscribe from emails: You can opt out of marketing emails at any time by clicking the unsubscribe link in any email.
• Analytics opt-out: You can opt out of Google Analytics using the browser add-on.

To exercise any of these rights, contact us at info@eltrombone.com. We will respond within 30 days.

Do Not Track Signals

Our website does not currently respond to Do Not Track (DNT) browser signals, as there is no industry-standard interpretation of DNT. However, you can opt out of analytics tracking using the tools described above, and we honor Global Privacy Control (GPC) signals where applicable.

Children's Privacy

Our website is not directed at children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us at info@eltrombone.com and we will delete it.

Security

We use industry-standard security measures to protect your information, including encrypted connections (HTTPS), secure hosting infrastructure, and limited access to personal data. No method of transmission over the Internet is 100% secure, but we take reasonable steps to protect your information.

Third-Party Links

Our website may contain links to other websites. We are not responsible for the privacy practices of other sites. We encourage you to read the privacy policy of any website you visit.

Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this page periodically.

Contact Us

If you have questions about this Privacy Policy or want to exercise your rights, contact us at:

El Trombone
4654 W. Vernor Hwy, Detroit, MI 48209
info@eltrombone.com